Heartland Utilities for Energy Efficiency - PSA Video Contest

Fund Description: 

Organized in 2002, Heartland Utilities for Energy Efficiency (HUEE) is a vehicle for participating electric and gas utilities to advance a mission for the public good "Promote energy efficiency in the Greater Kansas City marketplace through energy education, resources and actions to help assure a secure energy future for area residents”. As such, it is one of the only dues-paying local utility collaborative in the nation working together on residential energy efficiency issues. In furtherance of this mission, member utilities contribute staff time to HUEE and charitable dollars to the “Energy Efficiency Education Fund” established at the Greater Kansas City Community Foundation.

On an annual basis, HUEE makes grants to nonprofit organizations to implement specific education projects and seeks other community opportunities for achieving its vision of "a community that continuously strives for the intelligent use and management of its energy resources within the marketplace." To learn more about HUEE and other grant opportunities, please visit www.huee.org/grants.

Contact Person: 
Sarah Forgey / forgey@growyourgiving.org / 816.627.3444

Description of PSA Contest:
A public service announcement (PSA) contest to create public awareness about energy wasting habits and how to correct those habits in the home and/or school. The contest is an exciting opportunity to engage middle school students to be creative and learn more about energy efficiency and sustainability.

Important Dates / Deadline:

April 13, 2020

Contest is open to 6th, 7th and 8th grade students attending an accredited public, parochial or private school in the following counties Platte, Cass, Clay, Ray and Jackson in Missouri and Johnson, Wyandotte and Leavenworth in Kansas. Please refer to the list of eligible schools at www.huee.org/grants.

  • Submission must be made by school sponsor or school administrator
  • Applicants must complete a brief written application online
  • Applicants must mail a CD of their PSA video to the Greater Kansas City Community Foundation: attention: Sarah Forgey, 1055 Broadway Suite 130, Kansas City, MO 64105
  • Applicants must also upload their video to YouTube and include a link in their online application
  • Applicants must submit a release form for each participating student

Contest Guidelines:
The entry content must address one or more of the following:

  • Create public awareness of how energy is used and where/how it can be conserved (in your school and/or home), or
  • Create public awareness about energy wasting habit or appliances (in your school and/or home) and how to correct those habits, or
  • Create public awareness about energy conservation alternatives (in your school and/or home), or
  • Create public awareness about renewable energy sources such as solar, geothermal, hydroelectric, wind, or hydrogen and biofuels. 

Video Entry Guidelines:
HUEE reserves the right to make determinations of sustainability in its sole and absolute discretion, and to disqualify any entries it determines to be inappropriate for any of the reasons listed above, or for any other reason.
All video participants must complete a release form. Click here for the release form.

  • Be longer than 30 seconds but not exceed 120 seconds
  • Have a file size less than or equal to 100 MB
  • Be limited to no more than one video per school, per submission and formatted as ".mp4", ".mov", ".wmv", or ".m4v"
  • The entry and all elements of the entry must be original work and previously unpublished
  • The entry must not contain any copyrighted materials such as music, photographs, or logos
  • Entries must be in good taste and must not contain obscene or defamatory statements
  • The entry may not contain situations which expose any persons or animals to physical injury

Judging Criteria:
Total of two scores based on a) video and b) answers to application questions.

  • The energy efficiency impact the idea will have on the school and/or home
  • The use of the funds by the school and/or school district
  • ​Solutions to the energy conservation problem
  • Utilizing one or more of the energy saving ideas (see contest guidelines)
  • Entertainment appeal
  • Originality and creativity

A first, second and third place grant will be awarded to schools from both Missouri and Kansas. Grant funds must be used to further education in science and/or energy efficiency in the school. The HUEE Board reserves the right to make adjustments to the grant amounts listed below based on number of grants from each state and quality of video at each level.

  • First Place:(2) $3,000
  • Second Place: (2) $2,000
  • Third Place: (2) $1000

Important Dates: 

  • Application available online: August 7, 2019
  • Application Deadline: April 13, 2020
  • Notification to all applicants via standard mail and e-mail: May 2020
  • Video screening for winners: May 2020

Online Application:

In order to better serve funders and grantees, we are transitioning to new application software. We appreciate your patience during this transition. For technical assistance with the application process or questions about the transition, please contact grants@growyourgiving.org or 816.627.3452.

Click here to access the online application.

If this is your first time accessing the application software, please click the Register button in the upper right hand corner. If you are a first time user, but your organization has an application account, please contact grants@growyourgiving.org or 816.627.3452 to be added to your organization.