Responsibility in pink

charitable giving during breast cancer awareness monthThis month the National Football League is giving us a clear example of corporate social responsibility in it's support of Breast Cancer Awareness Month. If you haven't already seen it, check out an NFL game this Sunday and see these ferocious gridiron giants wearing the not-so-masculine color pink as a show of solidarity with those impacted by breast cancer. So why would an institution like the NFL, with all of its macho bravado, do such a thing? Because supporting such an important issue is the right thing to do, and it makes good business sense. The Community Foundation congratulates the NFL for its month-long support of breast cancer awareness, and gives even more kudos for being a good corporate citizen.

Speaking of good corporate citizenship, we recently came across a couple of interesting takes on this topic worth sharing. The first is an article in The Chronicle of Philanthropy in which Vikram Pandit, CEO of Citigroup, offers his views on corporate philanthropy and citizenship. The second is a website called Good Corporate Citizen. Both of these links emphasize the importance of engaging in philanthropy and provide reasons for a company to commit to corporate citizenship in its everyday business practices.