Nine Matching Gift Program Tips
Many successful companies provide matching dollars for employees’ charitable donations and volunteer hours. Matching gift programs are a great benefit and help employees make more of an impact with their charitable dollars.
Earlier this month, our Corporate Giving Network pooled their success stories on what makes a matching gift program a win-win for a company and its employees.
Here are some things to consider when adding a matching gift program to your benefits package:
- Match Rate
Set a match rate that is reasonable for your company and appealing to your employees. For example, dollar-for-dollar is a great place to start and easy to promote.
- Maximum Annual Match
Decide on a maximum annual match. This will help set guidelines and inspire employees to give more.
- Minimum Individual Match
Some companies set a minimum for individual match requests, and employees can add up smaller charitable contributions throughout the year to reach the required minimum amount.
- Volunteer Time Match
Match employees’ volunteer time in addition to monetary donations, so those who give their time can also benefit from their philanthropic efforts.
- Team Donation Matches
For the employees that work the best with others, allow teams to give as a group and match their donations in one lump sum.
- Limit (or Don’t) Charities
Your company might choose to limit the charities eligible for matching donations, so you can align matches with your company’s giving strategy. Or, you might allow employees to give to any organization they wish.
- Set Deadlines
To maintain an organized and efficient matching gift program, set a deadline, but consider making it late in the year to allow for matches during the holiday season.
- How to Manage
Make it easy for employees to submit their match requests online. The Community Foundation’s web-based software is customizable for companies, and users don’t have to remember a password to log in.
- Promote to Employees
Use your company's intranet, bulletin boards or employee newsletter to get the word out about your program.
Contact us at firstname.lastname@example.org to learn more about our matching gift services.
Authored by: Sidney Peterson, Communications & Events Specialist