Employee Matching Gift Program: The Benefit that Benefits Us All
At the Greater Kansas City Community Foundation, we do more than set up charitable giving accounts for individual donors. We also provide corporate giving services to companies and businesses of every size, locally and across the nation. The companies we work with understand the value of instituting a corporate giving program, especially one that includes an employee matching gift component. And it isn’t just the CEO or president leading the charge. In many cases, human resources professionals are taking up this effort.
Investments in technology, systems and processes by the Community Foundation and Greater Horizons—our national entity—have made corporate giving programs accessible for any business. We make it easy for HR professionals and other staff responsible for employee and community engagement to implement and manage these programs. The costs to establish company giving initiatives are far outweighed by the benefits of improved employee retention and reduced recruiting costs.
Matching gifts, corporate foundations and other business giving programs are finding their way into more companies in Kansas City and around the nation, and for good reason. The 2016 Cone Communications Millennial Employee Engagement Study revealed that 64 percent of Millennials won’t take a job from a company that doesn’t have strong corporate social responsibility practices, and 83 percent of Millennials would be more loyal to a company that helps them contribute to social and environmental issues. Statistics like these strike a chord with business owners, C-suite executives and HR professionals alike.
Businesses and brands love to give. Some of our nation’s greatest philanthropists come from the C-suite. But a willingness to give no longer starts and stops at the executive level. A new generation of employees has demonstrated their preference for companies and brands with a philanthropic mindset, and employees of all ages are increasingly committed to making a positive impact at work. When business leaders establish a company-wide matching gift program for employees, they demonstrate a higher level of commitment to their community and their workforce.
A Competitive Benefits Market
With a low national unemployment rate, HR professionals are looking at every advantage when it comes to attracting and recruiting top talent. They know that applicants expect a robust set of benefits, which should include charitable giving components like matching gift programs. When current and potential employees see that the business supports their desire to give back, employee engagement and loyalty increase.
From the C-suite philanthropist to forward-thinking HR professionals, progressive companies are putting increased emphasis on the importance of being a good corporate citizen through corporate giving programs. Our friends in the nonprofit community know the value of these programs, too. We encourage nonprofit leaders to ask their donors and sponsors if they participate in an employee matching gift program. Everyone benefits when we all work together.
Learn more about setting up a matching gift initiative for your organization on our website.
Authored by: Ashley Hawkins, Content Specialist